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Occupation 2432 - Public Relations Professionals

Primary-source occupation page using the ILO ISCO-08 structure as the English reference layer.

2026-05-05Not official

Classification note

  • Published code: 2432
  • Hierarchy level: unit-group
  • This page uses ISCO-08 as the English occupation reference layer while Thai TSCO label harmonization remains incomplete.

Occupation hierarchy

  • Major Group: 2 Professionals
  • Sub Major Group: 24 Business and Administration Professionals
  • Minor Group: 243 Sales, Marketing and Public Relations Professionals
  • Unit Group: 2432 Public Relations Professionals

Child groups

  • No child groups are published under this code.

TSIC codes where this occupation is primary

  • No primary TSIC mapping is published for this occupation yet.
  • No related TSIC mapping is published for this occupation yet.

Definition

Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.

Tasks include

Tasks include - (a) planning and organizing publicity campaigns and communication strategies; (b) advising executives on the public relations implications of their policies, programmes and practices preparing and controlling the issue of news and press releases; (c) undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns; (d) organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity; (e) representing organizations and arranging interviews with publicity media; (f) attending business, social and other functions to promote the organization; (g) commissioning and obtaining photographs and other illustrative material; (h) selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.

Included occupations or child groups

Examples of the occupations classified here: - Press liaison officer - Publicity agent - Public relations copy writer - Public relations officer

ISCO-88 correspondence

  • 2419