Classification note
- Published code: 1222
- Hierarchy level: unit-group
- This page uses ISCO-08 as the English occupation reference layer while Thai TSCO label harmonization remains incomplete.
Parent link
Occupation hierarchy
- Major Group: 1 Managers
- Sub Major Group: 12 Administrative and Commercial Managers
- Minor Group: 122 Sales, Marketing and Development Managers
- Unit Group: 1222 Advertising and Public Relations Managers
Child groups
- No child groups are published under this code.
TSIC codes where this occupation is primary
- No primary TSIC mapping is published for this occupation yet.
TSIC codes where this occupation is related
- No related TSIC mapping is published for this occupation yet.
Definition
Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.
Tasks include
Tasks include - (a) planning, directing and coordinating the advertising and public relations activities of an enterprise or organization; (b) negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies; (c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization; (d) leading and managing the activities of advertising and public relations staff; (e) establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources; (f) establishing and directing operational and administrative procedures; (g) planning and directing daily operations; (h) overseeing the selection, training and performance of staff.
Included occupations or child groups
Examples of the occupations classified here: - Advertising manager - Public relations manager
ISCO-88 correspondence
- 1234