Classification note
- Published code: 1221
- Hierarchy level: unit-group
- This page uses ISCO-08 as the English occupation reference layer while Thai TSCO label harmonization remains incomplete.
Parent link
Occupation hierarchy
- Major Group: 1 Managers
- Sub Major Group: 12 Administrative and Commercial Managers
- Minor Group: 122 Sales, Marketing and Development Managers
- Unit Group: 1221 Sales and Marketing Managers
Child groups
- No child groups are published under this code.
TSIC codes where this occupation is primary
- No primary TSIC mapping is published for this occupation yet.
TSIC codes where this occupation is related
- No related TSIC mapping is published for this occupation yet.
Definition
Sales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations.
Tasks include
Tasks include - (a) planning and organizing special sales and marketing programmes based on sales records and market assessments; (b) determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns; (c) establishing and directing operational and administrative procedures related to sales and marketing activities; (d) leading and managing the activities of sales and marketing staff; (e) planning and directing daily operations; (f) establishing and managing budgets and controlling expenditure to ensure the efficient use of resources; (g) overseeing the selection, training and performance of staff; (h) representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums.
Included occupations or child groups
Examples of the occupations classified here: - Marketing manager - Sales manager
ISCO-88 correspondence
- 1233