Classification note
- Published code: 243
- Hierarchy level: minor-group
- This page uses ISCO-08 as the English occupation reference layer while Thai TSCO label harmonization remains incomplete.
Parent link
Occupation hierarchy
- Major Group: 2 Professionals
- Sub Major Group: 24 Business and Administration Professionals
- Minor Group: 243 Sales, Marketing and Public Relations Professionals
Child groups
- 2431 - Advertising and marketing professional
- 2432 - Public Relations Professionals
- 2433 - Technical and Medical Sales Professionals (excluding ICT)
- 2434 - Information and Communications Technology Sales Professionals
TSIC codes where this occupation is primary
- No primary TSIC mapping is published for this occupation yet.
TSIC codes where this occupation is related
- No related TSIC mapping is published for this occupation yet.
Definition
Sales, marketing and public relations professionals plan, develop, coordinate and implement programmes of information dissemination to promote organizations, goods and services; and represent companies in selling a range of technical, industrial, medical, pharmaceutical and ICT goods and services.
Tasks include
Tasks performed usually include: commissioning and undertaking market research, analysing the findings and planning advertising, marketing and public relations activities; supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes; planning and organizing publicity campaigns; appraising and selecting material submitted by writers, photographers, illustrators and others to create favourable publicity; acquiring and updating knowledge of employers and competitors goods and services, and market conditions; assessing customers needs and explaining and demonstrating goods and services to them; visiting regular and prospective client businesses to establish and act on marketing opportunities; quoting and negotiating prices and credit terms, and completing contracts.
Included occupations or child groups
Occupations in this minor group are classified into the following unit groups: 2431 Advertising and Marketing Professionals 2432 Public Relations Professionals 2433 Technical and Medical Sales Professionals (excluding ICT) 2434 Information and Communications Technology Sales Professionals