Classification note
- Published code: 122
- Hierarchy level: minor-group
- This page uses ISCO-08 as the English occupation reference layer while Thai TSCO label harmonization remains incomplete.
Parent link
Occupation hierarchy
- Major Group: 1 Managers
- Sub Major Group: 12 Administrative and Commercial Managers
- Minor Group: 122 Sales, Marketing and Development Managers
Child groups
- 1221 - Sales and Marketing Managers
- 1222 - Advertising and Public Relations Managers
- 1223 - Research and Development Managers
TSIC codes where this occupation is primary
- No primary TSIC mapping is published for this occupation yet.
TSIC codes where this occupation is related
- No related TSIC mapping is published for this occupation yet.
Definition
Sales, marketing and development managers plan, organize, direct, control and coordinate the advertising, public relations, research and development, and sales and marketing activities of enterprises and organizations, or of enterprises that provide such services to other enterprises and organizations.
Tasks include
Tasks performed usually include: formulating and implementing policies and plans for advertising, public relations, product development, sales and marketing in consultation with other managers; directing the development of initiatives for new products or scientific research; marketing, public relations and advertising campaigns; determining and directing sales activities, product mix, customer service standards and merchandising methods and distribution policy; setting prices and credit arrangements; establishing and managing budgets and controlling expenditure to ensure the efficient use of resources; overseeing the selection, training and performance of staff; representing the enterprise or organization at conventions, trade exhibitions and other forums.
Included occupations or child groups
Occupations in this minor group are classified into the following unit groups: 1221 Sales and Marketing Managers 1222 Advertising and Public Relations Managers 1223 Research and Development Managers